Off We Glow
Off We Glow is a conceptual skincare brand built around the idea of radiance, self-confidence, and feel-good simplicity. I independently led the full creative direction for this brand identity project—starting with in-depth exploration of the brand’s voice, target audience, and visual goals. I designed a logo that reflects the brand’s uplifting tone and clean aesthetic, then developed a cohesive visual system that included a custom color palette, font selections, brand patterns, and supporting graphics. The final brand identity feels fresh, modern, and approachable—perfectly aligned with the brand’s personality and mission.